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Director, Corporate Communications

Bethesda, MD


The Director of Corporate Communications is responsible for formulating and implementing strategies for Total Wine & More’s internal and external communications activities, in alignment with overall company strategy and business objectives. The ideal candidate will possess outstanding organizational and personal communication skills and expertise in public and media relations, internal employee communications, corporate branding and identity, and corporate management. This position will report to the Senior Vice President and General Counsel but work closely with other members of the management team.

•Develop and implement strategies for the Company’s internal and external communications efforts
•Create and ensure clear, concise and consistent messaging and positioning for the company via strategic communications advice and counsel  to internal audiences
•Coordinate company-wide public relations campaigns and manage external PR agencies
•Build and maintain relationships with key reporters , editors and producers within print, electronic and online media
•Work cross-functionally with TWM departments to drive positive media coverage and unique external affairs needs
•Create and implement integrated PR campaigns for specific priority markets and actions
•Drive strategic thinking, development, execution and measurement of senior leadership media and speaking opportunities
•Quickly address and counter competitive news while staying abreast of industry issues
•Develop new, and refine existing, company communications vehicles to best communicate with internal and external audiences
•Manage active and reactive PR around company-related news
•Define metrics that will enable accurate measurement of the effectiveness of all communication campaigns
•Seek out opportunities for strategic media outreach and community partnerships both locally and nationally to build the TWM brand


Minimum Experience, Skills and Education:
•8-10 years’ experience in corporate communications, public affairs, media relations.  Solid management experience required.  Previous experience in media relations and internal communications desired.

Preferred Experience, Skills and Education:
•Undergraduate degree with concentration in liberal arts, communications, public relations or related field required; Graduate degree preferred
•Outstanding communication skills, both verbal and written
•Extensive understanding of communications tactics and processes
•Strong interpersonal and people management skills with proven success in attracting, motivating, mentoring and creating an environment where the best talent wants to succeed
•Ability to develop and maintain relationships with public affairs consultants, reporters, editors, producers. 
•High level of integrity, confidentiality and professionalism
•Ability to effectively communicate results and recommendations across all levels of management within the company 
•Ability to work cross-functionally
•Ability to develop solutions and make decisions independently or on a team
•Highly organized, detail-oriented and able to work in a fast-paced, busy environment 
•Proficiency in all Microsoft Office programs, in particular Outlook, Word and Excel

About Total Wine & More

Total Wine & More is America‘s Wine Superstore®—the country‘s largest independent retailer of fine wine. We started in 1991 when brothers David and Robert Trone opened two wine stores in Delaware. Today, our typical store carries more than 8,000 wines from every wine-producing region in the world. In addition, Total Wine & More carries more than 2,500 beers, from America‘s most popular beers to hard-to-find microbrews and imports, and more than 3,000 different spirits from every price range and category. 

Our strength is our people.  We are always looking for motivated, talented team members who are interested in working for a company with entrepreneurial spirit and a passion for providing best-in-class service. Our retail stores and corporate office (called the Store Support Center) provide opportunities for career growth and advancement. Offering competitive compensation and comprehensive benefits for qualifying positions, we strive to ensure that all Team Members feel that they are a part of the business, as they are valuable resources to our customers, co-workers, and communities.

Drug Free Workplace